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Oct 5, 2020

Finding real estate leads and deals is one of the hardest things for investors, especially new investors just starting out. Some people respond to email, some to Google ads, and some to Facebook - there's no silver bullet.
Today, we talk with Gus Munoz Castro from PowerISA about his leads-generation service his company provides that can help you find the right deals. Gus also discusses the benefits of Facebook leads and walks us through his process which focuses on the conversion of Facebook ads and other internet methods to help you get the leads you've been looking for. 
Key Discussion Points
[01:02] Opening remarks by Eric Odum and Steven Silverman
[03:57] About our guest: Gus Munoz Castro
[04:40] How did you end up going from Microsoft engineer to real estate agent?
[10:39] Tell us a about how your system & process works utilizing internet leads and telephone
[12:20] So you do the follow-up off the inbound leads from the FB ads - tell us about that
[13:02] What's the process for you to get the  FB leads?
[14:48] What are the benefits of FB leads?
[32:30] Do you work with marketing agencies that have a focus on real estate?
[37:11] Do you think FB is the best business to business platform?
[39:11] Tell us about the discriminitory issues with targeted FB ads
[43:07] How can folks get in touch with you?
[44:19] Concluding comments