Oct 5, 2020
Finding real estate leads and deals is one of the hardest
things for investors, especially new investors just starting out.
Some people respond to email, some to Google ads, and some to
Facebook - there's no silver bullet.
Today, we talk with Gus Munoz Castro from PowerISA about his
leads-generation service his company provides that can help you
find the right deals. Gus also discusses the benefits of Facebook
leads and walks us through his process which focuses on the
conversion of Facebook ads and other internet methods to help you
get the leads you've been looking for.
Key Discussion Points
[01:02] Opening remarks by Eric Odum and Steven
Silverman
[03:57] About our guest: Gus Munoz Castro
[04:40] How did you end up going from Microsoft engineer
to real estate agent?
[10:39] Tell us a about how your system & process works
utilizing internet leads and telephone
[12:20] So you do the follow-up off the inbound leads
from the FB ads - tell us about that
[13:02] What's the process for you to get the FB
leads?
[14:48] What are the benefits of FB leads?
[32:30] Do you work with marketing agencies that have a
focus on real estate?
[37:11] Do you think FB is the best business to business
platform?
[39:11] Tell us about the discriminitory issues with
targeted FB ads
[43:07] How can folks get in touch with you?
[44:19] Concluding comments