Jul 4, 2022
Ember Erickson: Biproxi, Changing the Way Commercial
Real Estate Is Marketed
Ember joins us today to discuss a new platform to the CRE
marketplace....it has been compared to Tinder for Commercial Real
Estate Investors and Brokers. Find out how they might help make the
acquisition and disposition of commercial assets more efficient
(yes, that includes multifamily)
Key Discussion Points
[01:07] Introduction by Eric & Steven
[06:18] About our guest: Ember Erickson
[07:06] What's your background and how did you get into
commercial real estate marketing?
[10:12] Talk about Biproxi's place in this market, and
what your team is trying to do
[12:54] Tell us about your revenue model
[13:54] How can Biproxi get around the issue of "just
being another system"
[17:08] On your platform, are you targeting particular
types of assets? or any assets?
[22:40] How are you handling "off market" or "pocket"
[27:23] Is it even possible to get that data from other
[29:15] Do you think technology will eventually replace
real estate brokers?
[37:06] How do you vet potential investors?
[43:10] How can folks reach you?
[44:16] Closing comments by Eric & Steven
About Our Guest
With over a decade of marketing, sales & business
development experience, Ember brings a fresh perspective on CRE to
the Biproxi leadership team. Ember is a veteran software marketer,
serving as the Head of Marketing & Business Development for
learning management software Wisetail, which was acquired by
Alchemy Systems in 2017 and again by Intertek (ITRK.L) in 2018.
Prior to Biproxi, she served as the Director of Demand Generation
for advertising intelligence platform, LumenAd.
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